Why Locals Love Pepe's
Located in the vibrant heart of London’s Holloway Road, Pepe’s is a must-visit fast food restaurant that masterfully celebrates the sizzling flavors of Piri Piri chicken with a deliciously approachable touch. Specializing in chicken dishes, this casual eatery offers a menu that perfectly balances bold spices and comforting textures, making it a local favorite for those craving a satisfying and flavor-packed meal without the fuss.
Pepe’s culinary standouts showcase their passion for well-crafted fast food. The Loaded Fries are an irresistible treat—golden, crispy fries smothered in melted cheese, zesty tomato salsa, spicy jalapeños, and crispy onion crumbs that create a symphony of textures and vibrant flavors in every bite. For those seeking a heartier main, the Chick'n'Rice combines Pepe’s signature spicy rice with tender, marinated strips of their famous Piri Piri chicken breast, delivering a fiery, aromatic experience that lingers delightfully on the palate. Meanwhile, the Chicken XL wraps a juicy chicken breast with crisp lettuce and creamy mayo in a soft floured bap, offering a classic yet satisfyingly indulgent handheld option.
Stepping into Pepe’s, you immediately sense the warm and inviting atmosphere underscored by an energetic vibe. Customers delight not only in the flavorful cuisine but in the friendly, personable service—Shruti at the counter and Anjana behind the scenes are often praised for adding that extra spark to every visit. Whether you’re stopping by for a quick lunch or hanging around for a casual bite, the staff’s cheerful presence makes each visit feel like dining with friends.
Frequent patrons like Abdul Basit confess a near-addiction to Pepe’s, citing consistently amazing food and welcoming service that beckons repeat visits. The atmosphere is complimented by a laid-back soundtrack of Indian music, which adds cultural warmth to the space, creating a relaxed backdrop even amidst the usual lunchtime rush. While operational challenges, such as occasional delays and dip-policy debates, surface, the staff’s apologetic and accommodating approach ensures customer satisfaction remains front and center.
What truly shines about Pepe’s is its honest commitment to delivering affordable, reliable, and deeply flavorful chicken dishes that keep customers coming back year after year. Whether you’re craving tacos of tender chicken, a hearty rice bowl, or loaded fries that perfectly combine all the right elements of comfort food, Pepe’s offers a genuine, mouthwatering experience wrapped in friendly smiles. For anyone exploring London’s fast food scene or simply longing for that perfect spicy chicken fix, Pepe’s at 199 Holloway Road is an exceptional choice that promises both taste and heart.
Contact: +44 20 7700 0125
Location: 199 Holloway Rd, London N7 8DJ, United Kingdom
See the Space & Food
What Makes This Place Friendly
- No-contact delivery
- Delivery
- Takeaway
- Dine-in
- Lunch
- Dinner
- Solo dining
- Wheelchair-accessible entrance
- Wheelchair-accessible toilet
- Assistive hearing loop
- Wheelchair-accessible car park
- Halal food
- Late-night food
- Quick bite
- Vegetarian options
- Lunch
- Dinner
- Counter service
- Dessert
- Seating
- Table service
- Gender-neutral toilets
- Toilet
- Casual
- Family friendly
- Groups
- Credit cards
- Debit cards
- Credit cards
- Good for kids
- Kids' menu
- Dogs allowed outside
Real Reviews from the Community
- Mar 11, 2026
I’m addicted to Pepe’s! I visit at least twice a week, and the food is always amazing. The staff, especially Shruti at the counter, are incredibly friendly and make every visit special.
- Feb 23, 2026
Awesome atmosphere in the shop had some good Indian music on to fill the the space, but service was great had a good laugh with the owner even though we just got soaked from the rain, was deffo worth the stop - left feeling full and happy
- Feb 7, 2026
Very nice food and above everything we always get a very nice customer service and a very special thanks to Anjana for that.
- Jan 30, 2026
I love Pepes. They always deliver but when I bought 2 boxes of the rice and chicken they tried to give me a tiny garlic dip. I argued that I just spent 20£ so why can’t I have 2 dips for the 2 boxes. Ridiculous that the argument went on for so long when I have already spent quite a lot in the store for years. In the end they conceded and gave me the extra dip. Hopefully they stop being stingy
- Jan 28, 2026
the food is cheap & it’s reliable, consistent in taste. i order frequently and i’ve never been disappointed! though i always thought the grilled chicken was fresh but on my visit i saw that they cook it from frozen (probably half cooked, frozen and then made to order). there was a lot of rush but the staff was apologetic and friendly about delays.
- Jan 6, 2026
Love Pepe’s - always get delivery from this location, they never forget items and the food always arrives piping hot! Can’t speak for service as never eat in but no complaints from me.
- Dec 20, 2025
My mate Abu showed me this place and said its pure magic. I didn't believe him at first until I had a whiff from the outside smell and it instantly brought my attention. My mate Oliver Kawsoki also came down as well and said the food was bangingggg slay therefore, I bought a chicken and rice box and honest to go wowzers the food turned me on differently. Would deffo recommend Here is a picture of my mate who always goes here
- Dec 8, 2025
Review of Pepe’s Restaurant near Emirates Stadium on Match Day Visiting Pepe’s restaurant near Emirates Stadium on a match day was a fantastic experience. As a fan of halal food, I was delighted to find a spot that catered to my dietary requirements while offering a great match-day atmosphere. The first thing that struck me upon arrival was the lively ambiance. Being so close to the stadium, the area was bustling with football fans, yet Pepe’s managed to maintain a welcoming and organized environment. The staff were friendly and quick to accommodate despite the rush, which was a testament to their professionalism. The menu at Pepe’s offers a great variety of options, and the fact that everything is halal was a major plus. I opted for their famous peri-peri chicken, accompanied by spicy rice and fries. The chicken was perfectly cooked—succulent, flavorful, and with a smoky char that gave it a distinct edge. The spice levels were just right, with options to suit both mild and heat-loving palates. My companions also enjoyed their meals, with particular praise for the chicken wrap and the loaded fries, which were generously portioned and packed with toppings. One thing I appreciated was the balance between speed and quality. Match day can often mean rushed service at nearby eateries, but Pepe’s maintained high standards.
